Carrefour is an international retail firm that is headquartered in Massy, France. One of the 8th largest retailers globally by revenue. This firm operates a chain of convenience stores, grocery stores, and hypermarkets. As of January 2021, this corporation comprises 12,225 stores in 30 countries.
Carrefour's history dates back to 1960, when the retailer's founding father, Marcel Fournier, moved beyond a common grocery store by developing the first hypermarket in France.
The history of Carrefour began in 1959 following an agreement between Marcel Fournier, owner of a novelty shop in Annecy, and the Badin-Defforey family, a food wholesaler in Lagnieu.
Marcel Fournier and Denis Defforey, both from entrepreneurial families, opened a self-service French restaurant in a 200 m2 area on Avenue Parmelan and Avenue Andr Theuriet in Annecy in June 1960.
After opening in the US, the 1st hypermarket opened in France in Sainte-Geneviève-des-Bois (91) on 15th July 1963. This hypermarket offered a range of products at affordable prices with a services sales area of 2500 m2 and free parking space for 499 cars.
Carrefour created this icon with its Venissieux hypermarket opening. C stands for Carrefour in a circle within a diamond, half red and half blue, with black lines that lighten on top and darken at the bottom. The logo later evolved into a C with a black outline.
Carrefour listed itself on the stock market on 16th June 1970, to fund the growth in the retail sector.
Carrefour first released the PASS card, which is both a loyalty card and credit card. For the card's first three years, 200,000 people signed up, and over four million transactions were made.
As consumer demand for natural products increased, the Carrefour Quality Lines line of products and the Carrefour organic products product line were launched in 1992.
The 1st store was opened in Italy in 1993, and after that, the store was opened in 1995 in China.
After a first food donation partnership, the Group partners with Food Banks to fund disadvantaged individuals and create less waste. Carrefour offers logistics services to ensure compliance with cold-chain requirements.
With the opening of its first stores in Poland, Carrefour Group proceeded with its international expansion, establishing its first Reflets de France authentic recipe product brand.
On August 30, 1999, Carrefour began a public offering of shares in public company Promodes, founded in 1961. The merger of Carrefour with Promodes resulted in the second-largest retailer in the world with 240,000 workers and 9,000 outlets.
E-commerce began to take off in 2000, and Carrefour launched its online supermarket Ooshop that year. Carrefour has continued to fuel its growth with the opening of the first store in Romania in 2001.
Before the 2000s, the Group established a strong position in European countries with numerous acquisitions in France, Romania (Hyparlo, Artima, Penny Market), Belgium (GB), Poland (Ahold), Italy (GS), Brazil (Atacadao), Argentina (North), and Spain (Plus).
The group aims to remodel an expansive range of its stores to give them the Carrefour label. The Champion brand disappeared and was supplanted by Carrefour Market. In France, one thousand stores were renovated and offered a more diverse range of products and services, together with accessibility to the Carrefour Market loyalty program.
In 2013, the group began a transformation program. In France, this program was out 49 hypermarkets and 83 supermarkets during the first 12 months. Carrefour joined forces with the CFAO group to create various Carrefour formats in western Europe and West Africa.
The Carrefour Group founded the Carmila company to exploit the value of its shopping centers adjoining hypermarkets in France, Spain, and Italy. In France, Carrefour acquired Dia stores and merged 128 Coop Alsace stores.
The Group was added to Rue du Commerce and Greenweez in France and began launching e-commerce activities in China, Poland, Argentina, and Brazil. Carrefour expanded by purchasing Billa supermarkets in Romania and Eroski in Spain.
Carrefour is celebrating five decades of being a public company. By the Cassis law passed by the National Assembly, Carrefour has included a primary purpose in its Articles of Association. According to the recommendation of the Board of Directors, this measure was adopted at the Shareholders Meeting on June 14, 2019. It was used to encourage Carrefour to fully embrace its goal to be the global leader in the food transition. Our mission is to provide the best services, products, and food for all of our customers across all distribution channels. Thanks to our experience, dedication to cooperation, and responsible behavior, we consider our openness to all countries and regions to be one of the pillars of our strategy to be a firm leader in the food transition. The Carrefour Group decided to sell its businesses in China.
In 2009, Carrefour opened its first hypermarket in Lahore with the name Hypermarket. The joint venture with Majid Al Futtaim Group resulted in 1 billion Pakistani rupees in annual revenue in its first year. It attracted more than 1 million customers a month. On 14 November 2011,, Hypermarket opened its second hypermarket in Karachi. On 22 March 2016, it expanded to Islamabad by opening a 150,000-square-foot (14,000 m2) hypermarket in World Trade Center Islamabad. As of December 20, 2018,, the Military Assets Fund is currently rebranding "Hyperstar" to "Carrefour" across Pakistan. The group is poised to increase its number of branches to include Lahore, Multan, and Gujranwala as of June 2019. The automobile retailer plans to reinvest a total of 40 billion in the coming years in Pakistan. At Carrefour, there are at least seven hypermarkets (three in Lahore, two in Karachi, one in Islamabad, and one in Faisalabad) and one superstore in Pakistan.
WBM Care has announced its affiliation with Carrefour, one of the world's leading retailers. The affiliation will provide WBM Care with access to Carrefour's distribution channels and allow them to sell its products through Carrefour stores. Additionally, the affiliation allows WBM to learn from Carrefour’s business practices and improve its performance. The partnership is expected to generate significant benefits for both companies. This will benefit both organizations, as Carrefour will be able to increase its sales and reach new customers around the world, while WBM Care will be able to maintain a strong presence in personal care products. The relationship between the two companies is strong, with WBM Care providing Carrefour with a competitive edge in the marketplace.
WBM Care and Carrefour are globally on top of the world. They both have a reputation for providing quality merchandise at reasonable prices, and they both offer 100% money-back guarantees to their consumers. As WBM’s slogan “Quality is our Passion with a 100% Money-Back Guarantee” indicates it gives the best quality products to the end consumers. Both WBM Care and Carrefour are quality-conscious, giving the best quality products to the consumers. Further, WBM Care offers a 100% money-back guarantee to the consumers without any compromise on the quality of the products. WBM Care and Carrefour have teamed up to offer a 100-percent money-back guarantee to customers who are not satisfied with their purchase. The brand’s slogan “Care from Nature” indicates that all personal care products are natural and organic. the brand drives the mission to provide the most natural solution to your body, hair, and skin-related concerns. All skincare products are completely free from harsh chemicals or toxins.