T. Eaton Co. Limited created Horizon, a Canadian budget department store, in 1972. T. Eaton attempted to court "buyers", as opposed to the "customers" courted at its Eaton stores. To compete with established Canadian brands like Woolco and Zellers amid a market downturn. It was supposed to be a 122-store chain, but it only got to 18 before closing in 1979, less than seven years after it opened. T. Eaton's major financial issues in the 1980s are considered to have been magnified by the chain's financial drag in the 1970s.
Horizon's plans were initially established in May 1972. The first location was scheduled to open in Scarborough, Ontario, in August 1972. The first stores were intended to be a testbed for , "various sorts of community". The corporation wanted to build 122 locations, each with a population of 200,000 people within a ten-minute commute. They only focus on the “buyers”, section in the market.
According to the National Post, the Horizon discontinued carrying refrigerators in autumn 1973 because they were not selling due to the store's lack of delivery service.
In 1974, Eaton's collaborated with J. C. Penney on a "joint study" to strengthen the concept and limit competition.
T. Eaton anticipated profitability for its Horizon segment within two years 1975.
T. Eaton chose to close its catalog section in January 1976, prompting analysts to assume that Horizon would close quickly after.
T. Eaton issued the declaration of this format in October 1978, with the transition expected to be completed by January 1979, less than seven years after it first began.
The six Eaton's sites in Metro Toronto and two in London were to be branded as such, while the four Quebec shops would retain the original Eaton's brand but be administered by Eaton's Quebec division. The stores remained smaller than most Eaton's locations, but they offered the same merchandise and had a "softer" appearance.
Pakistan’s largest branch directory of Horizon is in Faisalabad. You can directly contact the branch directory of Horizon at the Faisalabad branch.
Contact No: 041-2635511
Location: 4th-floor business center behind the state bank of Pakistan.Lahore Branch
Horizon International is a Lahore Based Company that offers products in Lahore and others as well as in Pakistan.
Contact No: +92-42-35316-447
Location: 279, Block H-I, Johar Town, Lahore.
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