Tajir is B2B (Business to Business) E-commerce marketplace for mom-and-pop stores. A mom-and-pop store is a small retail store that is owned and established by the same family members. Tajir is established in 2018 by the brothers Babar Khan & Ismail Khan. That’s why it is called a mom-and-pop store. Tajir's Urdu App makes finding inventory stores in the country is easy.


Tajir was established in 2018 by Babar Khan and Ismail Khan. The startup's app offers over 1,000 SKUs, including soft beverages, crackers, shampoo, and food basics like rice and wheat, and it serves stores in Lahore and other countries. It also aims to extend to Pakistan's largest city, Karachi, with new resources. In a recent interview with MENA bytes, Babar Khan, the co-founder of Tajir, stated that they are developing the infrastructure for e-commerce in Pakistan. "Babar Khan said Tajir should make it easier for any store to make more money. For the time in Pakistan, this retail business provides a range of products, their affordability, and next-day delivery. We're always adding new brands and product categories to our store." June 2020:

The business raised $1.8 million in June 2020 from San Francisco-based Pioneer Fund, Singapore-based Golden Gate Ventures, Pakistan's Fatima Gobi Ventures, Pakistan-focused VC Karavan, Dubai-based Venture Souq, and various investment groups. At least four other VC-backed firms in Pakistan are attempting to solve the same problem: Bazaar, Retail, Dastgir, and Jugnu. To date, they have raised more than $20 million from international and local investors. Tajir has become the best-funded player in the space in Pakistan, and one of the best-funded businesses in the country overall, with today's raising.

Tajir In Pakistan.

A Pakistani business called 'Tajir' recently received $17 million in funding sponsored by Kleiner Perkins and YC Continuity. Tajir is Pakistan's largest tech-enabled retail network, offering retailers a new method to compare product pricing, purchase inventory, and enjoy the convenience of 24/7 ordering with next-day delivery. You can buy online products through this App "tajir.app" The business was created by Ismail Khan and Babar Khan, two important entrepreneurs who noticed Pakistan's reliance on neighborhood stores and aimed to develop a more efficient environment. This was simply because the retail system had unplanned inventory expenses and unpredictable delivery, which affected development. Customers can order things through Tajir at any time without having to wait for a salesperson to oversee their orders, and they receive their items all at once.

What distinguishes Tajir from other services, however, is the visibility of costs and rates, which are regularly updated in real-time. Tajir also assists businesses in sourcing inventory and allows manufacturers to stock their products in stores while ensuring reliability. Tajir, a Lahore-based B2B e-commerce marketplace, said today that it has raised $17 million in a Series A round-headed by one of the prominent American venture capital companies Kleiner Perkins. It is the American VC's first investment in a Pakistani startup. Y Combinator Continuity Fund, AAVCF, Fatima Gobi Ventures, Flex port, Golden Gate Ventures, Liberty City Ventures, Venture Souq, and angel investors including Flex port CEO Ryan Petersen and Figma CEO Dylan Field also participated in the round.


WBM Care products are available at Tajir. These products are 100% pure without any side effects. WBM doesn’t add any type of harmful chemicals that affect its customers. Different variety of products are available at Tajir are as follows:

WBM Care Top Selling Products in Rainbow Cash & Carry


  • Air University
  • Bahria University
  • Comsats University
  • GC University
  • Lahore University
  • University of Central Punjab
  • University of Engineering and Technology
  • University of Management and Technology
  • University of South Asia
  • Hajvery University
  • Lahore Garrison University
  • Sahiwal University
  • Univesity of Karachi
  • Lahore School of Ecnomics
  • Forman Christian College (A Chartered University)
  • Gujranwala Institute of Future Technologies
  • Information Technology University
  • Minhaj Universtiy
  • Natioal College of Art's
  • National Universit of Sciences & Technology
  • University of Health Sciences
  • University of Education
  • Virtual University
  • Iqra University
  • Sargodha University


  • WBM Beauty
  • Himalayan Glow
  • Natural Solution
  • Salt Range
  • Shoe Care
  • WBM Smart
  • W World
  • Belux
  • Salt 84
  • Baby Care
  • Women Care


  • Carrefour
  • Al Fateh
  • Rainbow
  • Metro
  • 24Seven
  • Krave Mart
  • Daraz
  • Tajir
  • _self
  • Keryana
  • Punjab Cash & Carry
  • D-Watson
  • Shaheen Chemist
  • Spring Store
  • Rahim Store
  • Horizon Store
  • Habitt